Leg Up creates functional leg warmers for the busy bees who want to keep their legs cozy before running out the door at a moment’s notice, lounging at home while the heater’s busted, or just to look cute & insta-ready.

I created a mark using the product name which consists of only 5 letters, and 2 concentric circles, the inner representing the wearer’s leg, and the outer representing the product wrapped around it.

The logo also uses 1 solid color to allow for flexible application on promotional materials and on the product itself.