American Horse Project is a movement dedicated to protecting America’s equines from slaughter and mistreatment. I’m very happy to create for a good cause and brands with heartfelt stories behind them.
American Horse Project
The horse depicted on the logo is that of the organization’s founder, named Highlander. Using an old photo for reference, I captured the horse’s figure and signature markings.
Inversed, vertical and horizontal versions. The horse can also be used as a standalone brand mark, separate from the logo.