American Horse Project is a movement dedicated to protecting America’s equines from slaughter and mistreatment. I’m very happy to create for a good cause and brands with heartfelt stories behind them.

Process

The horse depicted on the logo is that of the organization’s founder, named Highlander. Using an old photo for reference, I captured the horse’s figure and signature markings.

Initial Designs

Variations

Inversed, vertical and horizontal versions. The horse can also be used as a standalone brand mark, separate from the logo.